Trademark Portfolio Development

Your brand is one of your most important assets, and we put every effort into protecting and enforcing it around the globe. Our trademark attorneys file and prosecute hundreds of applications every year in the US and in dozens of foreign countries.  Read about the range of our trademark clients here.

We have experience searching and clearing proposed new trademarks, service marks and domain names in the U.S. and abroad; reviewing proposed brands and advertising campaigns to protect against infringement or  false advertising claims; negotiating trademark licenses and franchise agreements; and safeguarding trademark and other IP assets in mergers, acquisitions and due diligence projects.

We’ve developed a sophisticated and proprietary docketing system that ensures that the myriad activities necessary to protect your trademark rights are performed efficiently and effectively. To meet your international trademark needs, we work closely with qualified associates around the world whom we have personally vetted.  The active roles our lawyers take in the International Trademark Association (INTA) help us cultivate productive relationships with our foreign associates.

As a brand owner, you may occasionally face the crucial decision whether to enforce your rights against infringers, counterfeiters, or other parties who might undermine a valuable trademark.  Fending off these third parties can be decisive in maintaining a distinctive and enduring brand rather than a diminished asset.  How to approach enforcement turns on factors like the business of the infringer relative to yours, the scale of the infringement, the life expectancy of your brand, as well as the location, size and intentions of the third party. Our extensive record of protecting brands allows us to tailor a strategy that suits your needs and your budget.   We have extensively litigated trademark, trade dress, unfair competition, and false advertising disputes. These include scores of trademark opposition and cancellation proceedings before the Trademark Trial and Appeal Board, and enforcement suits in federal court. We combat infringement against cybersquatters, typosquatters and other online malefactors bent on misappropriating your hard-won goodwill.  Read more about our litigation activity here.

As reported in The World Trademark Review 1000 – The World’s Leading Trademark Professionals, “We rate Sunstein Kann Murphy & Timbers for its probing analysis and comprehensive advice which takes into account both legal and commercial perspectives.” Clients view its boutique structure as “a clear advantage. Compared with general practices we have used in the past, Sunstein’s attorneys are more efficient, focused and technically sound.”